Gumroad Discards E-mail for More Open Communication Channels

Code : HRM0088

Year :
2020

Organization :
Gumroad, Inc.

Industry : Retailing

Region : Americas

Teaching Note:Available

Structured Assignment :Not Available

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CORE VALUES OF GUMROAD:

Lavingia wanted to ensure that all the employees believed strongly in in-person connection and about building the right type of company to make the best products. This led to the formation of the core values of Gumroad....

PRIORITY TO INTERNAL COMMUNICATIONS:

Gumroad believed in granting a high degree of autonomy to its employees and empowering them to make important decisions for the company. This meant that all employees were clear on the company goals, operated with the same information, and adopted a similar approach to problems and challenges. The company ensured this by giving top priority to internal communications. This meant trusting the employees to work in a way that was right for the company and was faster, where there would be real-time information sharing and greater employee satisfaction....


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FUTURE CHALLENGES

Lavingia acknowledged that the current organizational structure that facilitated continuous and real-time open communications leading to clarity, trust, and better employee retention, might not work when the company doubled in size. In a flat structure without hierarchy, feedback and personal development were possible. ..

EXHIBITS:

Exhibit I:How Does Gumroad Work?
Exhibit II:How Does Gumroad Work?
Exhibit III:Gumroad’s Chatbot Plug-in

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